(I don't even want to give it a name.)
In the "give full credit where credit is due and post a link when somebody says something more thoroughly, completely, and expletive-free than you could ever do" department, I strongly encourage everyone and their uncle to read Bruce Allen's epic opinion piece on Bullshitgate over at Boston Sports Media Watch.
Really, just go read it. In the words of some former Jets quarterback, "I wanna kiss you, Bruce Allen."
(But not really. Unless, you know, he's hot and easy.)